I create unique brand stories that drive audience demand.

I’m Raquel Bowles. A data-driven leader experienced in creating omni-channel marketing, sales, and execution strategies that took five companies and their teams to market dominance and helped them achieve over $51.5M in investment. I leverage the power of data to turbocharge marketing and sales initiatives through automation and artificial intelligence.

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Raquel Bowles

Clients include:

This is what I do...

My in-depth understanding of customer behavior, journeys, and funnels forms the foundation for crafting effective strategies and execution plans. It's like turning data insights into the engine that drives business success!

Growth Marketing

I navigate the intricate landscape of market dynamics with finesse, deciphering consumer preferences and staying attuned to the latest trends. I wield data like a pro, crafting innovative plans that not only amplify a brand's presence but also fuel the revenue engine. My passion for innovative campaigns and collaboration with cross-functional teams keeps the growth momentum thriving to maintain its edge in the competitive arena.

Brand Strategy

I've honed the art of connecting personally with consumers. I delve into their unique experiences and aspirations, shaping campaigns that touch them on a human level. It's not just about selling a product for me; it's about weaving a narrative that aligns with individual stories. This personal touch isn't just a feel-good factor—it's the secret sauce that drives not only brand loyalty but also a revenue-boosting strategy centered around genuine connections.

Marketing Strategy

I immerse myself in understanding your audience intricately, staying in sync with market trends, and keeping a watchful eye on the competition. I create crystal-clear goals, a solid brand identity, and data-driven insights that guide every move. I embraced flexibility, allowing our strategy to evolve with the dynamic market. Using a blend of online and offline channels, coupled with a focus on customer engagement, reflects my commitment to a well-rounded approach. Regularly tweaking and optimizing based on performance metrics ensures your strategy not only works but keeps pace with your big-picture business goals.

Marketing Execution

When executing a marketing strategy, I lead with a clear vision and rally the team around your broader business goals. I ensure that every team member understands their role and communicates expectations transparently. Leveraging the strengths of your team or one we build, I foster a culture of innovation, and adapt swiftly to market changes. Making decisions backed by data, keeping a close eye on performance metrics, and staying ahead of industry trends are all part of the playbook for successfully bringing your marketing strategy to life.

Digital Marketing

My meticulous approach revolves around tailored platform selection to optimize your brand's visibility across diverse channels such as Google, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok. My focus extends to crafting compelling ad content that resonates with your target audience. From attention-grabbing Google Ads to visually striking Facebook visuals, engaging LinkedIn narratives, and creative content on Pinterest, Snapchat, and TikTok, every aspect is meticulously curated for maximum impact.

Obvious yet proven process

Let's get things done.

1

Intro call

30 min

Let's chat about your project.

2

30 - 60 - 90 day plan

7 days

From here, I can create a 30 - 60 and 90 day plan for your business so we have clear goals.

3

Persona Creation

10 days

I will create indepth persona profiles of your audience. And probably find a few you didn't see.

Schedule a Call

Been called good communicator, hustler, sometimes genius.

Full Time or Fractional

Proven track record of results

Dedicated and honest

My featured case studies

57% open rate on second hit

Email - Finch & Sons

The challenge for Finch and Sons was reaching cannabis dispensary buyers solely through email, adhering to legal sales practices in a market where many did not. The inability to conduct in-person sales meetings, coupled with pricing pressures in a competitive market, posed obstacles. The goal was to maintain competitiveness while navigating legal requirements.

Video doesn't have to be expensive

Video Explainer - Kodak Alaris

Launching a startup often involves the challenge of allocating budgets for effective marketing while managing other financial aspects. Many new businesses shy away from advertising options like marketing videos due to the perceived need for a substantial budget to develop messages and create content.

Let's prove your concept

Proof of Concept - Kodak Alaris

With an impending trade show and an unfinished software prototype, the challenge was to showcase the benefits of their prototype software - KC2 to potential clients through a polished landing page. Since actual product screenshots were unavailable, a creative solution was needed to effectively convey the concept and advantages of the software.