Archive for November 2018

Cannabis Marketing 101: The Playbook We constantly see business owners who almost instantly glaze over the instant that you start to talk to them about their marketing and sales department.  Marketing is hard, we get that… but there are some tried and true marketing principles that just work – whatever industry you are in. Here…

The marketing and promotion of legal cannabis are quickly matching the scope and sophistication of the most hyped consumer products. Cannabis brands are putting some traditional marketing best practices to good use, including the launch of some top-notch events aimed at influencing a bunch of key audiences: from consumers to media to investors. So far,…

As the legal cannabis industry expands nationwide, both investors and entrepreneurs are still working to determine precisely how to operate in a dynamic market that has yet to define itself fully. At the cannabis-related events I’ve attended recently, the discussions have been focused on what types of products are capturing investor interest or how much…