Posts by Rocky Bowles

Featured on Direct Cannabis Network. When a brand is trying to grow its dispensary base of customers or introducing a new product into an existing dispensary channel, what they learn quickly is that dispensary buyers are busy people. For the vast majority of buyers, the one and only way for a brand to reach them…

How do you keep what made you unique for all of these years and become a brand? How do you meet with the suits and not get a rash over this? One of the major concerns when a company comes from the underground to the mainstream is the fear of losing the authenticity of the…

Click here to hear the podcast! I was honored to be featured in this episode of the “Your Highness Podcast”. I get the chance to discuss how we help Cannabis businesses succeed with some simple marketing tips and rules.

Cannabis Marketing 101: The Playbook We constantly see business owners who almost instantly glaze over the instant that you start to talk to them about their marketing and sales department.  Marketing is hard, we get that… but there are some tried and true marketing principles that just work – whatever industry you are in. Here…

The marketing and promotion of legal cannabis are quickly matching the scope and sophistication of the most hyped consumer products. Cannabis brands are putting some traditional marketing best practices to good use, including the launch of some top-notch events aimed at influencing a bunch of key audiences: from consumers to media to investors. So far,…

As the legal cannabis industry expands nationwide, both investors and entrepreneurs are still working to determine precisely how to operate in a dynamic market that has yet to define itself fully. At the cannabis-related events I’ve attended recently, the discussions have been focused on what types of products are capturing investor interest or how much…

Click here to see the article directly on the Marijuana Venture site! Taking time to roll a tight concept statement By Rocky Bowles, founder, Raquel Bowles For just over a year, I’ve been networking and growing a marketing practice that focuses on the legal cannabis industry and I’ve noticed something big that’s missing. Many of…