The challenge involved pivoting from a physical studio model to an online e-commerce store, necessitating a shift in marketing and sales processes. The objective was to streamline operations through automation, reducing human interaction while enhancing the Customer Experience (CX). The refined CX played a pivotal role in shortening the sales cycle and generating rapid revenue. The impact of COVID-19 added an additional layer of complexity, causing a loss in investment due to weddings being deemed illegal for two years.

With an impending trade show and an unfinished software prototype, the challenge was to showcase the benefits of their prototype software - KC2 to potential clients through a polished landing page. Since actual product screenshots were unavailable, a creative solution was needed to effectively convey the concept and advantages of the software.

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