The challenge for Finch and Sons was reaching cannabis dispensary buyers solely through email, adhering to legal sales practices in a market where many did not. The inability to conduct in-person sales meetings, coupled with pricing pressures in a competitive market, posed obstacles. The goal was to maintain competitiveness while navigating legal requirements.

Launching a startup often involves the challenge of allocating budgets for effective marketing while managing other financial aspects. Many new businesses shy away from advertising options like marketing videos due to the perceived need for a substantial budget to develop messages and create content.

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