Case Studies

The challenge for Finch and Sons was reaching cannabis dispensary buyers solely through email, adhering to legal sales practices in a market where many did not. The inability to conduct in-person sales meetings, coupled with pricing pressures in a competitive market, posed obstacles. The goal was to maintain competitiveness while navigating legal requirements.

Launching a startup often involves the challenge of allocating budgets for effective marketing while managing other financial aspects. Many new businesses shy away from advertising options like marketing videos due to the perceived need for a substantial budget to develop messages and create content.

With an impending trade show and an unfinished software prototype, the challenge was to showcase the benefits of their prototype software - KC2 to potential clients through a polished landing page. Since actual product screenshots were unavailable, a creative solution was needed to effectively convey the concept and advantages of the software.

The challenge involved pivoting from a physical studio model to an online e-commerce store, necessitating a shift in marketing and sales processes. The objective was to streamline operations through automation, reducing human interaction while enhancing the Customer Experience (CX). The refined CX played a pivotal role in shortening the sales cycle and generating rapid revenue. The impact of COVID-19 added an additional layer of complexity, causing a loss in investment due to weddings being deemed illegal for two years.

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