Launching a startup often involves the challenge of allocating budgets for effective marketing while managing other financial aspects. Many new businesses shy away from advertising options like marketing videos due to the perceived need for a substantial budget to develop messages and create content.
Video doesn't have to be expensive
After watching a product video, consumers are up to 85% more likely to buy it
Video content can contribute to 157% increase in organic traffic for your landing pages
Calls-to-action get 380% more clicks when placed in videos
What was the goal?
The KC2 concept aimed to provide professional photographers with an all-encompassing solution, enabling them to seamlessly sell both digital and print products through a user-friendly platform. Kodak Alaris needed a video to explain how the software would work for photographers that did not break their budget.
Launching a startup often involves the challenge of allocating budgets for effective marketing while managing other financial aspects. Many new businesses shy away from advertising options like marketing videos due to the perceived need for a substantial budget to develop messages and create content.
Solution
To address this challenge for my clients at Kodak Alaris, I recognized that high marketing spends were not the sole path to success. Leveraging the potential of social media, I proposed an alternative: online video with the expertise of ThinkMojo. Collaborating closely with the team, we formulated a clear and concise strategy, crafted a compelling value proposition, and developed a script. The professionals at ThinkMojo were then brought in to create the impactful videos.
Results
Drawing on my over almost two decades of marketing and promotion experience, I harnessed the skills and expertise of my network to produce a series of videos that showcased my client's offerings to the world. Within a few short weeks, we overcame the challenge, delivering two strong and effective marketing videos that worked within our budget.
